Saturday, June 12, 2010

UK FIFI Awards winners

Awards were given in the following categories:

Fragrance of the Decade Award - sponsored by The Perfume Shop (Voted by The Perfume Shop CFSS Trained Staff):

Women's: Coco Mademoiselle
Men's 1 Million by Paco Rabanne
Special Commendation for Education and Innovation

P&G Fragrance Creation Team for 'The Perfume Garden'
Best New Print Advertisment - Sponsored by Stylist and Shortlist

Women's: Flora by Gucci
Men's: La Nuit de l'Homme by YSL
Best New Fragrance Commercial

Women's: Idylle by Guerlain
Men's Only the Brave by Diesel
Best New Fragrance Packaging

Women's: Unidentified Fragrance Object by Kenzo
Men's: Only the Brave
Best New Independent Niche Fragrance - Supported by (Voted for by UK Basenotes Readers)

Geranium pour Homme - Editions de Parfums Frederic Malle
The Men's Health Readers Award

Only the Brave
House of Fraser People's Choice Award

Women's: D&G Rose The One
Men's: Gucci by Gucci pour Homme
Best New Fragrance in Limited Distribution

Women's: Beige by Chanel
Men's: Italian Cypress by Tom Ford
Best New Prestige Fragrance

Women's: Lola by Marc Jacobs
Men's: Grey Vetiver by Tom Ford



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